Android Statue With A Mask

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FTC Reviewing How Dark Patterns May Affect Consumers via @sejournal, @martinibuster

United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce

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Uncover Powerful Insights with Conductor’s Innovative SEO Chrome Extension & Next Generation Platform via @sejournal, @Conductor

Empower everyone on your organic marketing team to get more done with the next generation of organic marketing technology, and with the Chrome extension.

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Daily Search Forum Recap: April 21, 2021

Here is a recap of what happened in the search forums today...

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Microsoft Audience Network Introduces Facebook Import & Video Ads via @sejournal, @shepzirnheld

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know.

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Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More via @sejournal, @hoffman8

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!

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Google Search Console: How Accurate is the Average Position Metric? via @sejournal, @MattGSouthern

Google's John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console.

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10 Ways You Can Create Urgency to Increase Conversions & Sales via @sejournal, @AdamHeitzman

Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions.

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Which Google Ads Recommendations To Apply Automatically via @sejournal, @siliconvallaeys

Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. Read on.

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Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist via @sejournal, @annaleacrowe

Need help maintaining and optimizing your WordPress website? Here's a simple, easy-to-follow, and information-packed checklist to use!

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Blog Keyword Strategy: 7 Tips for Getting It Right via @sejournal, @coreydmorris

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement.

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Daily Mail Sues Google Claiming Organic Ranking Drop Due To Not Selling Google Ads

The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don't sell enough ad space through Google's marketplace, like Google AdSense.

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Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional target ROAS. But this is not always easier for advertisers, as Google suggested.

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