Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional target ROAS. But this is not always easier for advertisers, as Google suggested.

from Search Engine Roundtable https://ift.tt/3v5gdqA