Search Buzz Video Recap: Google Ranking Fluctuations, Bing Search Improves With AI & Google Local Ranking Information

This week in search we saw a lot of ranking fluctuations in Google Search starting around Wednesday. Bing talked about some big AI improvements it made that helped with autosuggest, people also ask...

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Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel.

The post Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda appeared first on Search Engine Journal.

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Google My Business SAB & Virtual Offices Guidelines Updated

Over the past couple of weeks Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented a lot of the changes but here is a short summary.

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Google: The Context Around Links Is Secondary But Anchor Text Is Primary

You know that many uses of anchor text on links around the web do not say much about where it is linking to. There are tons of "click here" links or other links that are not descriptive. Mihai Aperghis asked John Mueller of Google about the context around a link and how Google treats that.

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Google Local Inventory Ads Gain "Pickup Later" Feature

Google announced that it is expanding its local inventory ads to support the option for stores to show a "pickup later" option. So you can show when the item is available for pick up in the store.

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Ginny Marvin Is Leaving Search Engine Land & SMX

Ginny Marvin is leaving Third Door Media, you know the company behind Search Engine Land, SMX and more. She announced it a couple of days ago and the company is already looking for a replacement.

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