Daily Search Forum Recap: March 25, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Googlebot Doesn’t Click On Buttons – What to Use Instead via @MattGSouthern

Google advises site owners that the use of buttons on web pages is not optimal as Googlebot is not able to click on them.

The post Googlebot Doesn’t Click On Buttons – What to Use Instead via @MattGSouthern appeared first on Search Engine Journal.

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Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson

There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.

The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.

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5 Big Content Trends You Need to Know Now via @JuliaEMcCoy

What are the biggest content trends you should start applying to your content marketing strategy? Here are five worth knowing.

The post 5 Big Content Trends You Need to Know Now via @JuliaEMcCoy appeared first on Search Engine Journal.

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9 Steps to Influencer Marketing Success with Technology via @rajnijjer

Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.

The post 9 Steps to Influencer Marketing Success with Technology via @rajnijjer appeared first on Search Engine Journal.

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Google Ads Property Promotion Ads For Hotel Campaigns

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is "an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book."

from Search Engine Roundtable https://ift.tt/2QHdsNv

Google Search Penalty For FTC Warning Letters - Nope

Here is a new question I have never seen asked before; does Google downgrade the search rankings of web sites that receive FTC warning letters about their medical and health content. The answer is no, not that I know of, but it is interesting that someone asked the question.

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Google My Business Bug With Address Verification Form

Google has a bug in Google My Business when you try to verify or update an address. The form seems to bug out and show a blank screen. So if you need to update or verify your business address, you will be out of luck until Google fixes the issue.

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Google On Search Rankings With Hyphenated Words

The topic of hyphens between words is a classic old time SEO question, something we've covered here many times. Recently, John Mueller of Google was asked about how Google treats words with hyphenation. For example, is WiFi the same as Wi-Fi to Google. Does Google always ignore the hyphen between words and so on.

from Search Engine Roundtable https://ift.tt/3cY7FKA