Search News Buzz Video Recap: Google Product Reviews Update Was Big, Soft 404s Causing Ranking Issues & Google Ads Auto Apply Recommendations

This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big...


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Google Ads Dynamic Exclusion Lists Coming Soon

Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showing on web pages or websites.


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Countries with Slow Internet Can Affect Core Web Vitals Scores via @sejournal, @martinibuster

Google's John Mueller discusses Core Web Vitals calculations for sites with users from slow Internet countries

The post Countries with Slow Internet Can Affect Core Web Vitals Scores appeared first on Search Engine Journal.



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Soft 404s Or Noindex Empty Pages For Google

Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index it and treat it as a soft 404?


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Google: User Generate Content Products Reviews Will Have A Hard Time Ranking Well

Google's John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter "the focus there is clearly on reviews from experts. Keeping the quality of a UGC site high is hard, I don't have a simple solution."


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Wrong Dates In Google Search Results Does Not Imply Site Quality Issues

Google can show the wrong date in the search results snippets. We've covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it does not mean Google has quality issues with your website. It just means Google is not able to figure out the right date of that page.


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