Search News Buzz Video Recap: Google Web & Local Ranking Update, Reporting Indexing Issues, Recognizing Authors & A Bit Of A Rant

This past weekend, maybe around the 23rd of April, we saw another Google ranking update and also there has been a lot of local fluctuations as well. Google released a new tool to report indexing issues to the company...

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The Google AdWords API Shutting Down In 362 Days

Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in 2019.

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Google Webspam Report 2020: More Spam, More Blocking, More Of The Same

Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.

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Google Search Console Drop In Valid But No Change In Invalid Might Not Be Bad

Google's John Mueller said that if you are seeing "seeing a drop in valid, and not a rise in invalid, that's possibly just a matter of the sample used for testing becoming smaller for that site." This is specific to the Search Console structured data enhancement report sections.

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Google: Asking What Schema To Use Is Like Asking A Dictionary Maintainer What To Say

Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a specific case. In which Dan Brickley replied "that question is a bit like asking a dictionary maintainer what to say."

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