No, Google Search Algorithm Updates Don't Impact Your Direct Traffic

Google's John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic.

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Google Local Pack Review Filters Smiley Faces

Google seems to be testing adding smiley faces to the local pack reviews filter options. So in the "people often mention" keyword filters, instead of it just saying the words like care, food, products, quality, etc, it may add a smiley face to some of those words to express higher satisfaction from customers in those areas.

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Google Local Pack Sections Buttons Triggers Query Refinements

This is a weird one... Claire Carlile noticed Google testing where if you click on the section buttons or local listing labels in the local listing on mobile, it will refine your search query in the main search box. This is not how this has worked in the past, Google would just show you the reviews, updates, photos of that business, but the query would not change.

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Google Tests Search Refinement With Brand Filters

Google seems to be testing a new set of search refinements that let you filter by the brand or specific store you want to filter your results by. So a search for a [camo backpack] has search refinements for colors and size and type but also to let you filter by results on Amazon and Walmart, for example.

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Stan The Google Dinosaur Dressed Up For Pride Month

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