Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.
from Search Engine Roundtable https://ift.tt/36oAInN
SEO, Search Engine Optimization, High Rank Search Engine registration,Internet marketing, Web marketing
Google: HTTPS Ranking Boost Even With Other Poor Page Experience Signals
Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS ranking boost which is part of the page experience update?
from Search Engine Roundtable https://ift.tt/3yEDCkn
from Search Engine Roundtable https://ift.tt/3yEDCkn
Some SEOs Disavow The Disavow Tool
Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don't want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool - which has no impact on anything - but it is done.
from Search Engine Roundtable https://ift.tt/3jZPDwJ
from Search Engine Roundtable https://ift.tt/3jZPDwJ
Google Shopping Now Only Requires One Form Of Contact Information
Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site.
from Search Engine Roundtable https://ift.tt/2Vkfipz
from Search Engine Roundtable https://ift.tt/2Vkfipz
5 Ways to Measure and 3 Tips to Improve Website Engagement
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
from The Moz Blog https://ift.tt/3ALk6V9
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