Google Shares Data Handling Details On Search Console Insights Reporting

Daniel Waisberg and Maya Mamo from the Google Search Console team published a blog post named Google Search Console Insights behind the curtains. This document, according to Daniel Waisberg, has new details on how Google "handles the data was not out there" before.

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Google Not Yet Worried About Faking Author Details In Structured Data

Google recently started to support author.url and other author properties that let you communicate to Google which author wrote an article on your site. I asked John Mueller of Google if he is worried if people will fake author details and spam it, to try to possibly boost any rankings they may get from this. John said no, he is not worried right now.

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Do You Want More Custom Column Metrics In Google Ads?

Ginny Marvin from Google asked that if you want additional custom column metrics in your Google Ads report, that you let her know on the AdsLiaison account on Twitter. Ginny wrote "Is there a Custom Column metric you'd like to see added? The team is working on an update and open to suggestions."

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Google Community News Summit On August 17th & 18th

Google is holding its inaugural Google News Initiative for the North American Community News Summit on August 17th and 18th. Danny Sullivan, the public liaison for Search at Google, will answer selected questions during the Summit and you can submit your questions over here.

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Googler & Doogler First Day Back At Google Germany Office

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How to Choose Pillar Page Topics

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.

from The Moz Blog https://ift.tt/3jHyS7L