SEO

Google Says URL Case Applies To Robots.txt Directives

We've known for like two decades that Google does and can treat the same URL but with different cases differently. So domain.com/Apple vs domain.com/apple can be seen by Google as different URLs. But Google seems to be stricter about this rule when it comes to the robots.txt file.

from Search Engine Roundtable https://ift.tt/3ou2IAV

Google Ads Gains New Budget Reports

Google announced new budget reports for Google Ads. Google said these new budget reports will "help you visualize monthly campaign spend behavior." You can visually see how daily budget changes affected performance and monthly spend limits.

from Search Engine Roundtable https://ift.tt/3kYDAQD

Google Hotel Listings Gain Eco-Certified Badges

In July we reported that hotel listing can now add their sustainability and eco certifications to their listings in Google My Business. Well, now, Google is showing the eco-certified green label in the hotel listings in Google Search.