SEO

Google Local Tests Purple Heart Label For Women Led Businesses

Google initially launched the "women-led" label in the local search results in 2018 with a women icon. Google seems to be testing replacing that icon with a purple heart. Saad AK and Colan Nielsen spotted this change and posted screen shots of it on Twitter.

from Search Engine Roundtable https://ift.tt/3voIWIe

IndexNow - Ping Some Search Engines With URLs For Instant Indexing

Microsoft Bing and Yandex announced a new initiative named IndexNow that lets site owners ping IndexNow's protocol to achieve instant indexing with the participating search engines. The participating search engines right now are only Bing and Yandex; Google is not a part of it, nor are other search engines as of yet.

from Search Engine Roundtable https://ift.tt/3lX4RmZ

Google Centerpiece Annotation: Primary Content Of Page & Site

Martin Splitt from Google explained the concept of centerpiece annotation, a term used in Google to define the primary content of a page or site. Martin said they are able to understand that a page's primary topic is on A and the rest of the content on that page might not be the primary. So Google will weigh the content differently based on that, Martin said.

from Search Engine Roundtable https://ift.tt/3lSDw53

Google My Business Attributes Replaced Led With Owned

Previously Google My Business had labeled the business attributes for women owned businesses as "women-led" and veteran owned businesses and "veteran-led." Google now put them all in sync by labeling them as as "owned." So now we have them as Black-owned, Latino-owned, veteran-owned and women-owned.

from Search Engine Roundtable https://ift.tt/3jizK3n

Frederic Dubut Leaves Microsoft After 8 Years Working On Bing

Frederic Dubut, the PM Lead for the Microsoft Bing Core Ranking team, has announced that after 13 years with Microsoft and over 8 years with the Bing team, he is leaving the company. He said "earlier this month, I closed the chapter on 13+ years at Microsoft."

from Search Engine Roundtable https://ift.tt/2Z0PfGt