SEO

Google My Business Crowd Attributes For LGBTQ+ Friendly & Transgender Safespace

Google My Business seems to have added a new business attribute named "crowd." In this, you can mark you business as being LGBTQ+ friendly and a transgender safespace. We covered that Google showed the LGBTQ+ friendly on some businesses back in 2020 but Google added labels like this in 2018.

from Search Engine Roundtable https://ift.tt/3Gbr0pr

Google: Sometimes Black Hat SEO Works & You Don't Get Caught But...

Google's John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don't always get caught. But he added that sometimes you can get caught and "not getting caught doesn't mean it works." But he added building a business on these practices "seems like a terrible idea."

from Search Engine Roundtable https://ift.tt/3jrFPdL

Google: Author Not A Direct Ranking Factor

Google's John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your medical content when it comes to Google's E-A-T recommendations.