Daily Search Forum Recap: December 13, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Google: There Is No Helpful Content Score Or Threshold

Google's John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon "There is no "HCS score" or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.

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UK Financial Services Advertisers Now Needs Verification For Microsoft Advertising

Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. "Starting early 2023, we'll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK," wrote.

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Google: Your Content Does Not Need To Be Niche, It Can Be Diverse - Just Write For Your People

Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.

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Study: Google Local Guides Reviews Stay At The Top Longer

Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.

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Google Tests Featured Snippets Not In Position Zero, Again

Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.

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R2-D2 At Google Event

R2-D2 At Google Event

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Daily Search Forum Recap: December 12, 2022

Here is a recap of what happened in the search forums today...

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Google Featured Snippet Perspectives Now Live On Mobile?

In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search results.

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Google Maps Displays "Offer Available" Under Business Profile Pins

Google Maps can now display an "offer available" label under a business profile listing's map pin in the maps interface. Businesses that add offers in their Google Business Profile may see the "offer available" label or pin below their map listing in the maps interface.

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Google Search Console Content Ideas - Experimental Feature

Google Search Console is testing a new feature named "content ideas." It is labeled as an "experimental" feature that brings Question Hub-like concepts directly into Google Search Console.

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Google's John Mueller: Expired & Repurposed Domains Are SEO-Flotsam

Google's John Mueller said that using expired domains, repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately."

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Android Brazil Soccer Statue At Google Office

Google Android Brazil Soccer Statue

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Daily Search Forum Recap: December 7, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is rolling out an updated Google helpful content update/system...

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Google Launches +Topic Search Bar Refinements After Several Months Of Testing

Back in July we reported that Google was testing a new more dynamic search bar refinement option that adds keywords to the filters at the top under the search bar. Then Google demoed that feature at Search On and this week, Google is now rolling out the feature.

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Search Chrome Tabs, Bookmarks & History

Google announced three new ways to search in Chrome - including search your tabs, your bookmarks and your history. You can search with three new site search shortcuts directly built into the Chrome address bar, with @tabs, @bookmarks and @history.

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Google Dublin Office Tower Viewer

Google Dublin Tower Viewer

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Daily Search Forum Recap: December 6, 2022

Here is a recap of what happened in the search forums today...

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Microsoft Advertising Gains Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More

Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar view for ad scheduling and more.

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Google Dublin Office Christmas Tree Is Up

Google Dublin Christmas Tree

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