Google Won't Pause Keywords In Paused Campaigns Or Ad Groups

As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad groups.

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Google Search To Get Better At URL Parameter Handling?

As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better.

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Google Effingo - Insane Transfer Speeds Used By Google Search

Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023. Now Gary Illyes from Google said it is used by Google Search and other areas of Google to do insanely fast data transfers across Google data centers.

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Google Search Listing srsltid URL Parameters From Merchant Center

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on hundreds of thousands of these URLs now and does serve them in the search results under that parameter.

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Google Search Ranking Volatility August 9th and 10th (No HCU Progress)

Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is coming soon, weeks away...

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Bing Search Tests Opening Searches In New Window From Home & Pagination Bar

Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on. Bing is also testing opening a new window for when you click to the next page of the search results.

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Google Search Snippets You May Like Label

Google is testing a new label for its search results snippets, this one is named "you may like." I am not sure how Google knows you may like this search result snippet, unless this is a variation of how Google names the "you visit often" label?

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Google Ads Million Dollar Credits Bug For Local Service Ads

Google notified some advertisers last night that they are expected to receive $16 million dollars and $6 million dollars in credits. I am sure others got similar astronomical credit notices. Don't retire anytime soon, it is a bug, and Google will fix the amount if they have not done so already.

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Google Ads Test: Call Extensions With Advertiser Name

Google is testing yet another call extension ad format, this one shows the advertiser's name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension.

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Google Ads Featured Options Search Interface

Google Ads may be testing a new search ad format named "featured options." This shows ad listings in this thing card layouts that should be related to events.

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Google Business Profiles Listings See Also Carousel Leading To Competitors

Google is testing the "see also" carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, and Google can be suggesting competitors right under your listing.

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Federal Judge Rules Google Is A Monopoly & Will Be Broken Up Or Face Serious Constraints

Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. "Google is a monopolist, and it has acted as one to maintain its monopoly," Judge Mehta wrote in his 286-page filing (PDF).

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Google Local Knowledge Panel Interactive Card Interface

Google seems to have launched the interactive knowledge panel layout for local knowledge panels in Google Search. This design is from a couple of years ago but now seems to be rolling out for the local version of knowledge panels.

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Google To Allow Pubic Hair Grooming Ads In September 2024

Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.

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Google Ads Reporting & Some Interfaces Are Down For Advertisers

Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor.

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Deep Dive On How Google Search Indexes JavaScript

The folks at Vercel and MERJ put together a super deep dive on how Google Search handles indexing JavaScript. They analyzed over 100,000 Googlebot fetches across various sites to test and validate Google's SEO capabilities. In short, Google Search handles JavaScript incredibly well, almost as well as normal web pages.

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Google Ads Launches New PMax Reporting Updates & AI Generation Tools

Google announced new Performance Max reporting updates and asset generation and image editing expansions. "We're adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more," Google wrote.

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Google "Hidden Gem Stores" Search Feature

Google seems to be testing a new search feature named "Hidden gem stores." This shows you shopping and merchant listings from various stores and brands. This does not seem to be the Google hidden gems algorithm, but rather just a fancy title for a search feature box.

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Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.

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New Google Ads Google Merchant Center Feed Integration In AI Image Editor

Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in the Google Ads Asset Library. "You can leverage product images to generate new campaign images using AI-powered image editing in Google Ads," Google added.

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New Google Ads Format "For Your Consideration"

Google may be testing a new search ad format named "for your consideration." These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, but this is the example I see right now.

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Google May Replace X (Twitter) With Latest Posts From

Google Search may be replacing the heading for "X (Twitter)" posts with "Latest Posts from." This would be a step to removing more X branding from the Google Search results page.

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Google Search Console Performance Report Search Appearance Filter Bug (To Be Fixed)

Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won't show you all the options. Google is aware of the bug and it should be fixed soon.

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Google Business Profiles New Generate Menu From Photo

Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered "experimental."

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Google Showing X Carousel Less Often For News Topics?

Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search.

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