Google Ads New Performance Max Search Themes Indicator

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.

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Bing Shopping / E-Commerce Card With Ads

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.

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Google: Google Reviews Count Bug Not Fully Fixed Yet

Google has posted an update on the reviews bug we first reported on a week ago, that it later confirmed this past Monday and we saw a fix rolling out starting on Tuesday. The short, it is not yet fully fixed but it should be in the coming few days.

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Yahoo Search AI Answers Now Showing Link Sources

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.

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Google Search Snippet Showing Future Date: Bug Or Feature?

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing "in 7 days" from now.

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Bing Webmaster Tools Updates Date Selectors

Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.

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Google Ads Posts Notice For Brand Guidelines March 2025 Update

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.

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Google Tests Filters On Latest Posts Carousel

Google is testing adding filters to the latest post carousel. These filters can show recent posts, video posts, posts from Instagram, or Facebook.

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Google Review Count Bug Fix Rolling Out

The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon, is now being fixed. We can now see review counts climbing again and many small business owners and local SEOs are reporting improvements.

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Google Ads Gambling and Games Policy Update On April 14th

Google will update its advertising policy around gambling and gaming on April 14, 2025. Google posted a preview of the upcoming changes but said the final version may change, so this is just a draft.

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Google Confirms Review Count Issue - Working On Fix

On Friday, we reported that the Google local reviews seem to be disappearing or being counted wrong. Well, Google finally confirmed the issue, just minutes ago, in the Google Business Profiles Forums.

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Google AdSense Combines Marketing Email Preferences - Expect More Emails...

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.

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Search Bugs: Google Weird Snippet Spacing & Bing URLs Cut Off

One can always find weird bugs in the Google and Bing Search results but these two really caught my eye. Bing Search seems to have a bug for some searchers where the URL in the search result snippet is being cut off. And Google might have a bug that leads to way too much white space between search result snippets.

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Google Search Bitcoin Charts Gone - It's A Bug

Google is no longer showing the price of Bitcoin when you search for it in Google Search. Google's VP, Engineering for Search, Rajan Patel, said this is "Not intended" and he will investigate the issue.

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New Google Doc On Using Google Analytics & Search Console Data Together

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools - they measure different things in different ways.

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Google: Don't Update Lastmod Date With Copyright Date Changes

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don't do it, it is not enough of a change to the page's content to warrant a lastmod date update.

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ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free for all users.

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Microsoft Advertising Lists Performance Max & Feature Updates

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

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Google AI Overviews With Detailed Comparison Mode

Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.

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Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year's quarter of $65.52 billion. Google's revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B. Search revenue specifically was up 12.5% to $54 billion.

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Report: Google AI Overviews Are Killing Click Through Rates

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI Overviews seem to be hurting the click-through rates in a big way.

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Yahoo Search AI Features Powered By Microsoft Copilot?

Ever since we began seeing the new Yahoo Search AI features and AI Chat, we've been asking if they were powered by their own AI, by maybe OpenAI or maybe Microsoft Copilot. Well, it seems there is evidence that these features are powered by Microsoft Copilot.

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Google: Embedded Resources Are Cached For A While

If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search.

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Google Ads Prompt To Book A Tagging Appointment

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.

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Google Search Related Places Carousel Map

Google has this new map unit that is titled "Related places" and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn't great - why would you want Google to show competitor names when you search for a specific brand name.

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