Google Ads More Button Overlays More Products In Hover

Google is testing a new ad format that overlays more product ads when you click on a "more" button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.

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Google To Drop Reviews On School Business Profiles

Google will stop showing reviews and ratings on school listings in Google Search and Google Maps. Google Business Profiles said, "Starting April 30, 2025, your school's associated Business Profile will no longer allow reviews and ratings."

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How Google Search Uses Your Feedback Submission

Google Search representatives often tell us to use the feedback link when we see something that is off or needs improvement with Google Search. Well, what happens when you use that feedback link?

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Google Expands Availability For Structured Data Carousels (beta)

Google has expanded where the Structured data carousels (beta) search feature works and for what types of queries. When it first launched, about a year ago, it was available for flights queries in Germany, France, Czechia, and the UK. Now it is available for queries related to ground transportation, hotels, vacation rentals, local business, and things to do (for example, events, tours, and activities) in all European Economic Area (EEA) countries.

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Google AI Mode Tests Anchor Text & URL Base Links

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.

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Google Knowledge Panel AI Overview With Reference Links

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.

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Google Updates Some Merchant Center Product Specs

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July 1, 2025.

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Google Search With More AI Overviews

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.

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Google Refreshes Its Merchant Opportunities Report

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about payments methods and store ratings, Google said.

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Google Search Video Ads

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.

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Google: Hreflang Tags With 301 Redirects Are Probably Okay

Google's John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.

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Bing Tests Ad Labels Not In Blue

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.

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Bing Related Image Search Box

Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that this is a test.

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Microsoft Bing Copilot Answers Serving Product Results

Microsoft seems to be serving produt and shopping results within the Bing Copilot Answer boxes. When I first saw this I thought this was a bug, but it keeps happening and I can replicate this.

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Google AI Review Summaries Now In Local Knowledge Panels

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the Google Search results page.

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Google Local Service Ads Advertisers Console Down All Day

Google's Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.

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Microsoft Bing Copilot Search Now Live

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest.

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Google Search Tests Indent Vertical Bars By Title & Descriptions

Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search results, but Google decided to test it.

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Google Local Questions & Answers Feature Gone?

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.

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Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More

Microsoft Advertising's team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

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April 2025 Google Webmaster Report

It's time for the monthly Google Webmaster Report - the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google launched AI Mode, AI Overviews are now powered by Gemini 2.0, we saw some weird AI search tests, expansion of AI Overviews and a whole slew of AI changes.

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Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with this earlier and now it is officially going to be allowed.

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Google News Fully Transitioned To Automatically Generated Publication Pages

Last month we reported that Google News Publisher Center changes are coming, well those changes should have happened and been fully completed by today. Google updated its help document on the topic to say "Google News is fully transitioning to automatically generated publication pages in late March 2025."

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Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Google confirmed it is fixing a bug where old, fake and previously removed reviews are resurfacing in your Google Business Profiles. It is unclear how many Business Profiles are impacted by this, but if you see more reviews pop up that were not previously there, this may be why.

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Google Business Profiles Your Edit Was Not Approved Glitch

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, "Your edit was not approved" when trying to make simple edits to Business Profiles.

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