Daily Search Forum Recap: January 19, 2021

Here is a recap of what happened in the search forums today...



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Gmail Ads Absorbing Into Discovery Campaigns via @SusanEDub

Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.

The post Gmail Ads Absorbing Into Discovery Campaigns via @SusanEDub appeared first on Search Engine Journal.



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Why Did My Google My Business Listing Get Suspended? via @sherrybonelli

Did your GMB listing get suspended? If so, you're probably wondering about the reasons why it did. Here are some reasons why.

The post Why Did My Google My Business Listing Get Suspended? via @sherrybonelli appeared first on Search Engine Journal.



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How Branding Supports Search Engine Marketing Success & ROI via @tonynwright

It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.

The post How Branding Supports Search Engine Marketing Success & ROI via @tonynwright appeared first on Search Engine Journal.



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Should You Use Nofollow, Sponsored, or UGC Links? via @rollerblader

Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here.

The post Should You Use Nofollow, Sponsored, or UGC Links? via @rollerblader appeared first on Search Engine Journal.



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Google Tests Movie Carousel Film Ratings Label

We have seen movie results in Google for a long time, but now the movie carousel is testing showing the Motion Picture Association film rating system labels on those movie image covers. Here is a screen shot of this in action from Mordy Oberstein as posted on Twitter.


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Google On Mobile-First Indexing For Separate Mobile URLs

To be clear, none of this is exactly new, but John Mueller of Google took the time to explain how mobile-first indexing works with mobile-first indexing. Most sites have been switched over to mobile-first indexing but if you have not, then here is what you need to know specific to m-dot or separate mobile URLs.


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Dealing With "This Is The Way Our Old SEO Did It"

They say in business, one way to ensure your long-term failure, is to use the line "we've always done it this way." Maybe the same is true for SEO? Esben Rasmussen, an SEO, posted on Twitter "I am just in an uphill struggle with a global IT department of a big company "Our old SEO told us we could do it this way, so we are not changing this."


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Google: There's No Timeframe For Out Of Stock Product Pages Soft 404ing

Google's John Mueller said that there is no specific timeframe for when an out of stock product page on your e-commerce site will end up resulting in a soft 404 in Google Search. A soft 404 is when Google thinks a page should return a 404 server status code but technically is not.


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