Daily Search Forum Recap: July 9, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

from Search Engine Roundtable https://ift.tt/3xvcN29

Search News Buzz Video Recap: Google Customer Support Scams, How Google Ranks, Machine Learning Spam & Bing Multimedia Ads

We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month...

from Search Engine Roundtable https://ift.tt/3hUhuvO

Google Changed How It Handles Soft 404s Detection - Mobile vs Desktop

John Mueller said in this morning's video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your mobile site showing a soft 404 for a specific page, it will label it as such but the desktop site might still show up in the search results for that page. John said this is new and kind of surprised him when he heard it.

from Search Engine Roundtable https://ift.tt/3xylzfQ

Google Tests Again Removing Full URLs and Breadcrumbs From Snippets

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.

from Search Engine Roundtable https://ift.tt/36oAInN

Google: HTTPS Ranking Boost Even With Other Poor Page Experience Signals

Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS ranking boost which is part of the page experience update?

from Search Engine Roundtable https://ift.tt/3yEDCkn