Down The Google Escalator

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Daily Search Forum Recap: December 6, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Vlog #149: Joseph Goldsmith On His View Of SEO As A Video Guy

In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO...

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Google Ads Election & Political Ad Policy Changes For 2022

Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the election ads exemption, creating new election ad serving options, won't be accepting W9s for verification and more.

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Google Ads Experiments No Longer To Require Drafts Requirement

Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the help of Dario from the Marketing O'Clock and it seems to be something Google is slowly rolling out or testing.

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