Daily Search Forum Recap: December 10, 2021

Here is a recap of what happened in the search forums today...



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Search News Buzz Video Recap: Google Product Reviews Update Analysis, Google Local Ranking Update, Top Stories Redesign, Google Ads Spend Bug & More

This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed, Google local search ranking update. Google also rolled out a new design for the local pack...


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Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes

In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly to be added to your Bing search ads.


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Official: Google Moves Local Pack Results Higher & Map On Right Side

After many months of testing, Google has confirmed it is moving the local pack results to the top and the map on the right of those local results on desktop search. Google said the search company "expects this to be broadly available over the coming weeks."


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Google: Category Or Topic Name In URL Slug Is Not Important For SEO

Google's John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant ZERO but he used a GIF that says ZERO.


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