Google Tests Scrollable Search Ads Categories

Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.

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Google Tests New Local Places & Compare Sites Interface

Google is testing a new "all places" and "compare now" interface to see businesses and third-party comparison sites outside of Google Search. This is something Google launched in the European regions but now some are seeing this in the US with this new user interface.

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Google Ads Raise Your Budgets Recommendation Gains Information

Google has updated the "Raise your budgets" recommendation within the Google Ads recommendations with more details and tips. I mean, no one wants to raise their budget unless they can make more money, so having more details on why you should raise your budget is useful.

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Google Search Snippet With Mentioned Products Carousel

Google is testing showing a carousel named mentioned products, that can be displayed under a search result snippet that shows the products mentioned in that search result. This came up for Reddit results, in the Discussions and forums section in Google Search.

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Google Business Profiles: Answer Questions About Your Inventory

Google Business Profiles may now ask you to verify your information about your store inventory within the Products section of your profile. Google will ask "Do you sell these products in-store?"

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Google Search Console Performance Report Showing Almost No Data Today

Google Search Console's performance report seems to have a bug where it is showing almost zero data for today. I can replicate this across numerous Search Console properties, so maybe something is stuck with Search Console right now.

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Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th

While I was offline, it seems we had two bouts of Google Search ranking volatility, one starting around Wednesday, October 23rd and 24th, and then again in the past 24 hours, starting on October 26th and 27th. I mean, this is a lot of the same as my previous Google Search ranking algorithm update coverage.

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Google: AI Is Not Going Away, So Don't Be Left Behind

Google's John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn't recommend you take a stance against AI and (2) he isn't a fan of all the hype around AI, because it is making many feel insecure about their future.

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Google Other People Search Box

Google is testing another variation of the people also ask box, this one is titled "other people search." I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.

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Fun: SEO The Board Game

Gareth Hoyle posted about this new game he and his company, along with others have spent about a year putting together. It is named SEO The Board Game and is a strategic game for 2 to 4 players where you play an SEO expert, purchase and optimize websites, build your digital empire, and compete for the title of top SEO kingpin.

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Programming Note: Offline For Simchat Torah On Thursday & Friday

This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th...

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Google: It's Tempting To Optimize For Tool Metrics; There's No SEO Shortcuts

Google's John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won't directly lead to Google search ranking or SEO gains.

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Google Merchant Center Audience Insights Beta

Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience's regions, ages, gender, age group and more.

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Google Search People's Insights For Unprofessional Medical Advice

One of the complains with Google Search showing Reddit or other online forums all the time is that for medical questions, the answers can be dangerous and harmful. But at the same time, they can also provide help for people going through a rough time, to hear from others going through it.

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Expandable Google Knowledge Panels On Desktop Search

Google now has the ability to expand sections of knowledge panels on the desktop search interface. So when you search for Elon Musk and want to see his children, Google needs to have a down arrow to show more that expands on desktop to show more.

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Bing Search Adding Al-Enhanced Summary

Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the "summary was generated by Al from multiple online sources. Find the source links used for this summary under "Based on sources."

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Google Generative AI Snippets Throughout Search Results

Google has been doing a lot with generative AI and I know some of you have seen featured snippets, some knowledge panels, local listings and other forms of generative AI in the search results. Here is an example of Google Search placing generative AI snippets and cards within the middle of the search results, in the featured snippets things to know like results.

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Google Tests People Also Ask More Results Centered Button

Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a text link that says "more results" but here Google a query and a search icon enclosed in a button.

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Google Tests New Image Pack Design In Search

Google is testing a new image pack design that shows four images instead of three images with a more images button. This may not be a new change, it might be query dependent but it seems newish to me.

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Google Search Translate Feature Can Show Images

Google Search's translate feature may sometimes show images that match the word or words, depending on the language you are translating from and to. So if you want to translate the word baby into Spanish or French, Google will show baby photos but if you want to translate it into Hebrew or some other languages, it won't.

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Google Local Pack Map Tests Open In Maps Button

Google is now testing an "open in maps" button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search query.

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Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.

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Google Tests Snippet Product Carousels For Amazon

Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.

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Programming Note: Offline For Sukkot On Thursday & Friday

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October 18th.

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Google Business Profiles Removes Health Insurance Accepted

Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option.

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