Google Search Autocomplete With Back To All

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.

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Google AdSense Removing More Opt Out Options

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.

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Google Search Broken - Not Serving New Content

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across news sites, like the New York Times, Wall Street Journal, Washington Post and others, you won't see any.

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Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations

Google has added a new section to its policy on pausing Google Ads accounts. It says Google "may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy."

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Google Ads Asset-Level PMax Reporting Rolling Out To Some

Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how widespread the rollout is but some are starting to see these reports in their Google Ads advertiser console.

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Google Gains Markup Support For Loyalty & Membership Programs

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data combined with loyalty benefits under Product structured data, Google announced.

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Google Search Console API Data Stuck Since June 3rd

Google Search Console's API has not reported on data since June 3rd. The API is simply stuck since then, and I am not sure if it has anything to do with the Google Discover reporting issues or not - I suspect not fully since those were different dates.

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Google Ads Tests URL Inclusions & Exclusions For Search Campaigns

Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.

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Apple Visual Intelligence iOS26: Screen Search With Google, ChatGPT & Apps

Apple had its WWDC 2025 event yesterday and actually led off right away with Apple Intelligence and then later spoke about its Apple Visual Intelligence. Basically, Apple said they need to perfect it, so there will be more to come in the coming year.

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Google Local Photos Testing Product Tags

Google is testing adding product tags to photos within Google Local carousel's photos. These tags are overlayed on the "explore through photos" unit.

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Microsoft Is Retiring Bing PubHub

Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document that says "PubHub will no longer be accepting new publisher applications effective immediately" but doesn't say when it will completely go away.

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Google Search Console Discover Report Flatlining - Might Be A Reporting Bug

It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints about this, and I am able to replicate this for several publishers I have GSC access with.

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Google Updates Event & Recipe Structured Data; Drops Online Events & More

Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image.

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Google Ads API Version 20 Now Available

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.

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Drop In Google Indexing Less Since Late May 2025?

Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted to share these reports with you.

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FTX Sued Neil Patel for $55 Million

Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide this in the Google search results.

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Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline

Bloomberg's Emily Chang interviewed Google's CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced. It goes across AI, search, the monopoly case and more.

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Google Discover Testing Generative AI Summaries

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.

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Bing Tests New People Also Ask List View

Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.

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Navah Hopkins Is Microsoft Advertising Ads Liaison

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"

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Google Publishes About Video Ads Help Doc

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ads recently again, but now this new help document is out with more details.

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Google Ads Testing New Conversion Goals Interface

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.

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Microsoft Bing Vehicle Ads With Car Condition Labels

Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include 'New,' 'Used,' and 'CPO' (Certified Pre-Owned). Also highlights features like 'Single Owner,' 'Nationwide Transfer,' and 'Low Miles Per Year.'

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Google Lens Comes To YouTube Shorts - Without Ads For Now...

Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want Google Lens to search on and it will provide an overlay dialog menu to show you search results that match.

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Programming Note: Offline For Shavuot On Monday & Tuesday

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours...

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