Microsoft's Christi Olson: Google Ads Removing Search Terms Is Ludicrous

Christi Olson, Head of Evangelism for Search and Advertising at Microsoft, and someone the industry highly respects did something rare. She commented in a negative way about the competitor, Google Ads. She called the fact that Google Ads is hiding search term data from advertisers "ludicrous."

from Search Engine Roundtable https://ift.tt/3jV8RAA