Google Search Prefers To Neutralize The Effect Of Spam

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google's John Mueller said the other day on Twitter that "if we can neutralize the effect of bad links, that's enough; there's no need to remove the site completely from search then."

from Search Engine Roundtable https://ift.tt/3jAPIEO