Google: If You Want To Rank For Those Queries Don't Syndicate Or Republish Content

Google's John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter "if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea."

from Search Engine Roundtable https://ift.tt/3ngr8Nn