Google: Pages That Look Like Error Pages Can Be Considered Soft 404s

Several months ago Google told us that returning a "results not found" type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results. The same is true for "Sorry we don't deliver to this location" or other negative and error looking pages.

from Search Engine Roundtable https://ift.tt/3eO6a31