Trying To Adds Exact Match Keywords To Google Ads? Google Says Nope, We're Adding Broad Match Keywords

Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match - we're going to be going with broad match. There is a not that says "broad match keywords are on and keywords will be saved as broad match."

from Search Engine Roundtable https://ift.tt/3eZUJFD