Why Google Doesn't Like SEO Metrics - At Least Some...

We see Googlers over the years downplay, nullify and even mock some SEO metrics. They've done this with third-party tools and their own tools - heck, that is why they did away with the toolbar PageRank metric. But why do Googlers dislike these SEO metrics?

from Search Engine Roundtable https://ift.tt/4q5MywI