Danny Sullivan: Google Helpful Content Update Is Big But Not A Huge Shake-Up

So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO consultant, and Danny Sullivan, Google's Search Liaison, about just that.

from Search Engine Roundtable https://ift.tt/hFuDM7g