Google's Gary Illyes was on Reddit offering advice to one SEO who simply does not want traffic from Google from users in specific regions. The reason is, that they don't ship to all locations and they don't want a ton of abandoned carts. So if they can avoid getting traffic from the places they do not ship to, that can help reduce those issues.
from Search Engine Roundtable https://ift.tt/kZIWPox
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