Daily Search Forum Recap: October 22, 2020

Here is a recap of what happened in the search forums today...

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How to Calculate ROI for SEO When Targeting a Set of Keywords via @SEOGoddess

This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.

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12 Proven Steps to Boost Your Organic CTR in Google via @AdamHeitzman

Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

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How to Make Your Personalized or Targeted Advertising Less Creepy via @danibeetalks

Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.

The post How to Make Your Personalized or Targeted Advertising Less Creepy via @danibeetalks appeared first on Search Engine Journal.

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Google: Passage Indexing vs Featured Snippets

So when Google announced Passage Indexing at the Search On 2020 event, there was a lot of confusion around it. We cleared the big one up, i.e. it's ranking, not indexing. But there is another one, how is this different than featured snippets.

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How to Improve Site Performance: 4 Speed Audit Quick Wins via @mira_inam

Improving your web performance doesn't always have to be cumbersome. Start with these four quick fixes that require minimal edits to site code.

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Google Has A "Stupid" High Limit On Number Of Links On A Page

Back in 2014 and also in 2008, Google basically said it has no limit in the number of links it can handle on a specific page. So a site like Techmeme, which I love, has thousnads of links on a page, it would be able to process all of those links. Well, maybe not. Gary Illyes from Google said Google does have "some stupid high number" where it will stop extracting the links on that page.

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Google: Crawling Doesn't Mean Indexing, Indexing Doesn't Mean Ranking

This is probably SEO 101 but often even those who do SEO every day, they are so in the weeds that the basics kind of slip away. Martin Splitt of Google summed it up by saying just because Google may crawl a page, it does not mean that page will be in Google's index. Also just because a page is in its index, it does not mean it will rank in Google Search.

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Google Talks Rendering, Indexing, SEO & Developer Relations, Conferences & Bitcoin Scams

In the latest version of Google's Search Off the Record podcast with John Mueller, Gary Illyes and Martin Splitt. They spoke about a ton of topics including rendering, indexing, SEO and developer relations, the unconference and next conference and just a lot of joking around. But they also said that Bitcoin miners cannot use Google's resources to mine Bitcoin.

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