Daily Search Forum Recap: March 19, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Stop Asian Hate

Posted by SarahBird

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.

This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen attacks on elders in the Asian community. Children face bullying from peers. There has been workplace discrimination, street harassment, violence, and vandalism. Since the beginning of the pandemic, hate crimes against Asians have increased tremendously. Anti-Asian racism is not new, but it's been fueled by dangerous false rhetoric surrounding COVID-19. I challenge myself and my community to recognize the painful history of anti-Asian racism, to learn and understand the experience of AAPI individuals, and to use the power and privilege we have to stand up to bigotry.

Why are we discussing this now?

To do the work of combating hate in every corner of our society, we need to hold conversations about these issues, loudly and often. At Moz, we have a platform that allows us to shine a light on the darkness we're facing. We have privilege that allows us to confront the uncomfortable. Silence allows hatred to flourish; discussion and accountability weeds it from the root.

What can we all do to combat AAPI hate and support the AAPI community?

Hatred shrinks from bravery. If you witness someone experiencing anti-Asian sentiment or discrimination, use bystander intervention training to inform your response. Intervene and educate friends and family that perpetuate harmful stereotypes, letting them know hatred cannot be tolerated. Seek out resources to educate yourself and share with your circle of influence. Show compassion and empathy to your AAPI friends, family, and coworkers, offering space before it's asked. Listen to and amplify AAPI voices. Find and patronize local AAPI-owned small businesses — Intentionalist is a fantastic tool to use here. Support organizations fighting to make the world a fairer, safer place for all — we'll share a few in the Resources section below.

Perhaps most importantly, have courage. We cannot allow hate to go unchecked. Be brave. Be loud. Say no to hate.

Resources
Many thanks to Kim Saira and Annie Wu Henry for compiling resources and education on this topic.

• Free bystander intervention training
• Intentionalist: Discover and patronize your diverse local small businesses.
• Anti-Hate Safety Resources from the Asian American Federation
• Stop AAPI Hate

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WordPress Gutenberg 10.2 Causing Fatal Errors via @martinibuster

WordPress compatibility issue is causing Fatal Errors when Gutenberg updates to version 10.2.

The post WordPress Gutenberg 10.2 Causing Fatal Errors via @martinibuster appeared first on Search Engine Journal.

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Enterprise Ecommerce Sites Can Win Big With an SEO Strategy via @shuey03

Technical SEO and user experience are increasingly important for ranking in Google. Enterprise ecommerce sites can benefit greatly from SEO; here's how.

The post Enterprise Ecommerce Sites Can Win Big With an SEO Strategy via @shuey03 appeared first on Search Engine Journal.

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WTF Is Thin Content? (And How Do You Fix It?) via @ronlieback

Thin content can negatively impact your search rankings and on-site user experience, leaving searchers hungry for more. Here's how to find and fix it.

The post WTF Is Thin Content? (And How Do You Fix It?) via @ronlieback appeared first on Search Engine Journal.

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Search News Buzz Video Recap: Google Featured Snippets Return, Google Ads Blocked Tons Of Ads & Check The Status Of Google Reviews

I am back in my real office after over a year of recording from home - it is weird but good to be back. After Google dropping featured snippets significantly in the Google Search results a few weeks ago, they returned this week, out of the blue and with no explanation from Google...

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March 19th Google Search Ranking & Algorithm Tremors

I am seeing some early signs of yet another Google Search ranking algorithm update - it is early but the chatter is kicking up and some of the tools are already picking up on the fluctuations and tremors in the search results. Yes, we had some quiet this week but it was super busy the past couple of months.

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Microsoft Bing Search Replaces Magnifying Glass With Search Button

Microsoft Bing seems to have swapped out the magnifying glass button on the search bar in the search results landing page with the button that says "search." It is a small but interesting change, below are before and after screen shots.

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45% Of SEOs/Marketers Do Some Affiliate Marketing

Cyrus Shepard posted a poll on Twitter asking SEOs and marketers if they do any affiliate marketing in the course of their day. Only 45% of those who completed the poll said yes, they do affiliate marketing. I am a bit surprised, I would have thought more SEOs do affiliate marketing on the side, at least.

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