Vlog #115: Fay Friedman On Duplicate Content, Featured Snippets & People Also Ask

In part one, Fay Friedman and I spoke about E-Commerce SEO vs Other SEO & Common SEO Audit Issues in part two we spoke more about duplicate content...

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Google Product Reviews Update Was Really Big For Affiliates & Review Sites

Last Thursday, Google began rolling out the new Google Products Reviews Update - I covered everything Google has said about it over in that story but now, it is time to cover the impact. It has been a few days since it started rolling out and those hit by this update are showing that this update can be as big as a core update if impacted.

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Google Merchant Center: A Local SEO Goldmine for Retailers via @sejournal, @localseoguide

Learn how multi-location retailers can use Google Merchant Center to uncover a treasure trove of data to power local SEO campaigns.

The post Google Merchant Center: A Local SEO Goldmine for Retailers appeared first on Search Engine Journal.

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Bug in How Google Detects Soft 404s May Be Causing Traffic Losses via @sejournal, @martinibuster

A recent update to how Google detects soft 404s is resulting in innocent websites losing their rankings

The post Bug in How Google Detects Soft 404s May Be Causing Traffic Losses appeared first on Search Engine Journal.

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Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals via @sejournal, @hoffman8

Google shared information about the Privacy Sandbox's most recent conversion measurement proposals - here's what we know.

The post Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals appeared first on Search Engine Journal.

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Google: After Rendering; Focus On If Your Site Adds Value Over Others

Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core web vital scores, if you are using AMP, nor your database size. After you know that Google can access and render your pages, the next step is making sure your content adds value over the competition.

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Google Has Changed Cumulative Layout Shift Metric

Google has made changes to how it calculates the CLS, cumulative layout shift, metric within core web vitals. Specifically maximum session window with 1 second gap, capped at 5 seconds. This was done to make it "more fair for long running pages and single page apps," Malte Ubl from Google said.

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Microsoft Bing Can Crawl Parameterized URLs Occasionally

Frederic Dubut from Microsoft said Bing "may still crawl parameterized URLs occasionally." He said that the "most common parameters are taken into account in indexing" but it still may crawl the other parameterized URLs here and there.

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