Wearing A G Belt At The Google Office

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Google Research Paper Reveals a Shortcoming in Search via @sejournal, @martinibuster

New research highlights a little known area of information retrieval that Google hasn't quite succeeded in.

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How to Use Low Search Volume Keywords to Optimize B2B Tech Content

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.

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Daily Search Forum Recap: April 14, 2021

Here is a recap of what happened in the search forums today...

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LinkedIn Adds New Profile Features to Address Career Gaps via @sejournal, @MattGSouthern

LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.

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The Great Big List of 50+ Google Easter Eggs & How to Access Them via @sejournal, @mirandalmwrites

Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here's how to find & activate them.

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How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou via @sejournal, @brentcsutoras

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible. Learn more about Dr. Zhou’s work here : https://ift.tt/3sJm04q https://juji.io/blog/ Here is the entire transcript of the […]

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4 Tips for Building Your First-Party Data Sets With PPC via @sejournal, @michellemsem

As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.

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Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are! via @sejournal, @gregjarboe

Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.

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Practical Tips for Accessibility, Search & Human Experience Design via @sejournal, @kim_cre8pc

Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.

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Google My Business: Edit Your Profile, Hours, Photos & More From Web Search

In 2017, Google My Business began adding features to let business owners manage their local listings directly in the web search results. In 2020, Google upgraded that and now in 2021, Google added the ability to edit your business profile like hours, category, products, photos, location and more.

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Google Products Reviews Update Refreshes Won't Likely All Be Announced/Confirmed

Another tidbit I wanted to pull out of my larger story on the Google Product Reviews update was that when Google does refreshes or updates to this algorithm, Google may not announce those updates or even confirm the update has been made.

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