Google Search Efforts On Inclusive Language

Google's John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search - a topic we briefly covered only once before over here. The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google.

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Google 2021 Year In Search - Top Searches

Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top searches globally for terms people searched in 2021.

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Google Ads Image Extensions Come To Desktop & More

Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock images as well for these image ad extensions.

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Poll: Search Marketers Prefer To Specialize In Their Job

Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?"

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Google Sydney, Australia Office Pool Tables & Christmas Lights

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