June 8th Weekend Google Search Ranking Algorithm Volatility

Hope you are all having a nice relaxing weekend because it seems like the Google Search rankings were super volatile again this past Saturday. I am seeing a spike in SEO chatter and the third-party Google tracking ranking tools are showing significant ranking fluctuations on June 8th.

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Google Ads Rolling Out New Ad Console Design Starting On August 30 (Goodbye Old Design)

In March 2023 Google began testing a new design for the Google Ads advertiser console. Google announced that it will start to roll out this new design to all advertisers starting on August 30, 2024 and will sunset the all design.

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Google Merchant Center Tests New Analytics

Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.

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Microsoft Advertising To Import Google Ads Conversion Data Automatically

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns.

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Google Ads API Version 17 Now Available

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.

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Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max

Microsoft, in its monthly update, announced that it will be moving (or "upgrading" as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.

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Google Fixed Issue With Site Names Not Appearing For Internal Pages

Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed - although Google said some fixes are still rolling out and those pages need to be reprocessed to be fixed.

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Google News "How These Stories Are Ranked" Header

Google News seems to be testing placing a header above news sources in the Google News follow interface, that says "how these stories are ranked." I personally cannot replicate it, but some are able to see it.

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Google Discussion Forum Structured Data Now Supports SocialMediaPosting Markup

Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of a "generic social media platform," versus a discussion forum.

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New Google Popular Products Search Refinements

Google seems to be adding a people also ask like search refinement/expander for the popular products on Google Search. Below the popular products section there is this section that shows other variations for your keywords.

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Google Business Profiles Tests Chat With SMS & WhatsApp

Just last week we reported that chat is going away from Google Business Profiles. Well, Google may be adding native SMS and WhatsApp messaging support for your Google Maps business listings.

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Google Fixed The Search Console Links Report

The Google Search Console link report now seems to be fixed. As we reported last week, we saw a decline in links being reported by the tool, followed by a huge decline a few days later. The tool now seems to be showing the previous link count before the tool had that bug.

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Google: We're Not Upset With Those Who Share Constructive Feedback Of Our Search Results

Danny Sullivan, Google's Search Liaison, said on X, "you or anyone who shares constructive feedback about our results should not feel like we'd be upset with them." He went on to explain that "complaints and feedback are opportunities."

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Google App To Rename Discover To Home & Browse?

Google seems to be testing renaming Google Discover to maybe Google Home or maybe Google Browse. I mean, it is not shocking Google would renamed Discover to something else. Discover was previously named the Google feed and I think before that it was Google Now.

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PSA: Google Doesn't Take Direct Action Over Violations Submitted Via Spam Reports

As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take action algorithmically in the future against the violation.

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June 1st Google Search Ranking Algorithm Volatility

Google has been super volatile over the past several weeks and now I am seeing even more volatility touch down on the first day of June, this past Saturday. It actually was a pretty heated weekend, with many of the tools showing extreme volatility and the chatter within the SEO community was unusually high for a weekend.

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Google Tests People Also Ask Open By Default

Google is testing showing the first people also ask link, as opened by default. So you don't need to click on it to reveal the snippet within the first people also ask option. I guess this might increase "queries" for Google. :)

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Google People Also Ask Tests Shaded Boxed Interface

Google is testing shading and boxing in the people also ask details within the mobile Google Search results. So instead of just a plain snippet interface, Google is testing adding some layers to the result by boxing it in with a colored background element.

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Google Early Adopter Badge For Using Search Notes

Google is incentivizing searchers to leave notes on Google Search and Google Discover results by offering them an "early adopter badge." Google is showing this message in the Google Discover feed and it says, "Add a note to earn a badge."

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Google Maps Adds Wheelchair Accessible Icon To Business Listings

Google has added a wheelchair-accessible icon to the Business Profile listings in Google Maps of businesses that self-claim they are wheelchair-accessible. There is a little wheelchair-accessible icon next to the business name, but this only shows in Google Maps, not in Google Search - for now.

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Google Business Profile Call History & Chat Going Away

Google will be removing the call history reports and the Chat feature within Google Business Profiles on July 31, 2024. Google said, "We acknowledge this may be difficult news," but added, "We occasionally have to make difficult decisions."

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Google Search Working To Surface Site When Site Name Is Referenced In Query

There have been a number of complaints that when you search for a query and the site name, Google doesn't always show results from the site you mentioned in the query. But Google's Search Liaison, Danny Sullivan, said the Google Search team is working on adjusting that so the site mentioned in the query is surfaced higher in the search results.

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Two Conflicting Google AI Overview CTR Studies

In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what - the studies conflict with each other.

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Google Business Profiles Shows Product Rejection Details

Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason why your products were not processed properly by Google Business Profiles.

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Google Tests Thin Top Deals Search Bar

Last November or so, Google started to roll out the "shop deals" search bar on both desktop and mobile, this was from the shop deals banner in the middle of the search results page. Now, Google is testing a thinner version of the shop deals search bar.

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