10 Mistakes to Avoid When Writing Your Meta Descriptions via @JRiddall

Want to get higher click-through rates, drive more targeted organic traffic, and improve conversions? Then avoid making these big meta description mistakes.

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Google Answers If Site Section Can Impact Ranking Score of Entire Site via @martinibuster

Google answers if a site section can negatively impact ranking score of entire site and how to stop it from happening.

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Daily Search Forum Recap: October 23, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O'Clock, Google announces passage-based ranking, Facebook and Google release new ecommerce features for the holidays, and more.

The post Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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SEO in a Nutshell: Understanding, Credibility & Deliverability via @jasonmbarnard

By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google's three most important "needs."

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The 14 Best Ways to Use UTM Parameters for Conversion Tracking via @amelioratethis

UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?

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Google Ads, I Mean, AdWords Turns 20 Years Old

As I tweeted this morning, we have a special design theme up on this site for the 20th birthday of Google Ads - AdWords. Google Ads posted a #20stories20years tweet to celebrate the birthday and share some stories.


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Search Buzz Video Recap: Google Passage Indexing, Indexing Issues Resolved, Core Update Status & DOJ Sues Google

It has been an interesting week at Google, from being sued by the Department of Justice for anticompetitive practices to passage indexing questions and clarity. I first talked about how Google's new Passage Indexing is really Passage Ranking...


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Choosing the Right SEO Agency for Enterprise SEO via @SEOGoddess

Looking to partner with an SEO agency to manage your enterprise website? Here are things to consider if you want to choose the right agency.

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Google: Translating Content, Don't Forget To Translate Title Tags

Danny Sullivan from Google issued a PSA yesterday afternoon saying that if you translate your content on your web pages, do not forget to also translate the title tags as well. In addition, do not forge to translate the meta tags, structured data and other parameters.


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