How to Create Your Local Business USP with QUAAAC + UGC

In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.

from The Moz Blog https://ift.tt/3kxkwsL

Daily Search Forum Recap: July 16, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the weekly video recap, hope you enjoy it and if you do...

from Search Engine Roundtable https://ift.tt/2UbgsDX

Search News Buzz Video Recap: Google July Core Update Done, Posts Gone From Knowledge Panels, Microsoft Advertising Video Extensions & More

Google has confirmed the July 2021 core update is 'effectively complete' rolling out but what does that really mean. We saw spikes for the July core update on July 2nd and July 9th and maybe even on the 12th. Google confirmed that local results are not impacted by core updates...

from Search Engine Roundtable https://ift.tt/3en1ZM0

Google Ads Signal Label Indicates Optimized Targeting Is Enabled

Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said "signal." He wasn't sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said "it indicates optimized targeting is enabled."

from Search Engine Roundtable https://ift.tt/3eqMLpc

Google: Forum Links Do Not Work For SEO

Google's John Mueller again said that dropping links in forums for SEO purposes won't help you rank better in Google. In response the the Reddit thread question "Is Forum Posting Still Work As Link Building Method in SEO?" John Mueller said "No."

from Search Engine Roundtable https://ift.tt/3ieJnPn

Google: Your Job As An SEO Is Not To Confuse Search Engines

As you know, John Mueller of Google has consistently preached out important consistency is when it comes to your web site for SEO purposes. He has said this numerous times. The purpose is for you not to confuse search engines and tell search engines clearly and consistency about your site content, architecture, URLs and all those yummy SEO signals.

from Search Engine Roundtable https://ift.tt/36CNtLP