Google: Your Job As An SEO Is Not To Confuse Search Engines

As you know, John Mueller of Google has consistently preached out important consistency is when it comes to your web site for SEO purposes. He has said this numerous times. The purpose is for you not to confuse search engines and tell search engines clearly and consistency about your site content, architecture, URLs and all those yummy SEO signals.

from Search Engine Roundtable https://ift.tt/36CNtLP