How to Use SERP Features to Inform Your Content Strategy

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.

from The Moz Blog https://ift.tt/3kSaQcw

Daily Search Forum Recap: July 23, 2021

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/3x1DWJ1

Search News Buzz Video Recap: Google Shows Ranking Factors, Core Updates Impact PAAs, Redirected Signals Can Last Forever & AMP Icons Are Gone

Google is rolling out a feature to show in the about this result overlay why the company ranked that page for that query...

from Search Engine Roundtable https://ift.tt/3kN1ZJ2

Google Removed A Soft 404 Classifier To Fix Some Deindexing Bugs

Google's John Mueller said this morning that the Google Search team has removed a classifier it was using to determine soft 404s. As a reminder, a ton of sites were complaining about pages being deindexed and noticed a spike in soft 404s reported by Google Search Console.

from Search Engine Roundtable https://ift.tt/3wZmTqM

Google Shows Which Ranking Factors Resulted In A Page Ranking

Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.

from Search Engine Roundtable https://ift.tt/3iDC0kv

Some File Extensions Can Confuse Google Search

Technically, when it comes to using file extensions in your URLs, it doesn't really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc - it doesn't matter. But if you use image based file extensions for web page based file extensions, that might end up confusing Google Search for a period of time.

from Search Engine Roundtable https://ift.tt/36WwP9W