Tag Diagnostics & New Consent Management Setup In Google

Google announced what it is calling "strengthen your first-party data strategy with new tools." These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.

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Yelp Sues Google Over Unfair Advantage In Local Search

Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. "For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what's best for consumers, innovation, and fair competition," Yelp's General Counsel, Aaron Schur said.

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Google Ads Accidentally Releases Internal Tools

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named "internal tools." There is a lock icon for the internal tools button and when you click on it, it has the headline "audience builder."

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Get Your Login Page As A Sitelink In Google Search Results

For many sites that have customer or client portals, including SaaS companies, the login page is the primary destination for a lot of searchers. It will help your customers bypass your homepage and go right to the login area. The question asked of Google is how do you ensure that login page shows up as a Sitelink in your Google Search results snippet.

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Google Now May Use Your OG Title For Title Links Search Snippets

Google has updated its title links search developer documentation to add that Google Search may use your og:title meta tag title for your title link in the Google Search results. The OG title is normally used by social sharing sites for the title of your posts, but Google may also use it for the title of your search result snippets in Google.

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Bing Images Search Refinement Cards

Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos you might find for that refined search query.

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Google Search Console Search Appearances Documentation Updated

Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, "We improved our documentation on Search Appearances supported in Search Console." Daniel Waisberg from Google said, "I've been asked about this 1000 times, hope you're all happy now."

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Google Analytics Missing Data From Yesterday/Data

There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today - although the real time reports work.

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New Report: Want Links In Google AI Overviews? Rank Well In Google Search.

Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in Google Search organically and you are incredibly likely to have links in the AI Overviews.

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Google: Unanswered Comments Don't Hurt Your Google Search Rankings

Martin Splitt from Google said that having unanswered comments on your site or webpages does not negatively hurt your rankings in Google Search and is not a bad SEO thing. He said Google Search does not look to see of your comments get answered or do not get answered.

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Google Ads Bug Attributes Traffic To Legacy Smart Matching Type

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we've reverted the change."

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Google Tests Verification Icons For Free Search Result Listings

After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and Google also tested them in gold, and Microsoft tested verification labels in organic free listings too.

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Google Discovered - Currently Not Indexed - Quality, Timing Or Server Speed

Google's Martin Splitt posted a video in his SEO Made Easy series on the topic of the Google Search Console "Discovered - Currently Not Indexed" page indexing report status note. In short, there are three primary reasons you'd see pages in this category, they are:

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Seems Like Google AI Overviews Are Impacted By Core Updates

Google core updates, such as the August 2024 core update, seem to directly impact if a site shows in the Google AI Overviews or not. Google did say quality is a benchmark for showing in the AI Overviews, plus we know featured snippets and many other search features are all impacted by Google core algorithmic updates.

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Google Your Related Searches Timeline On Sidebar

Google is testing a new search feature named "your related searches" that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome Journeys but this seems to be baked right into Google Search.

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New Google Maps Design Within Google Search Results

Google Search has a new design for the embedded map you see for both local pack maps and knowledge panel maps. The new map has a more subtle design, with blue roads, not yellow roads and other design differences.

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Google AI Overviews Also Gets Listen Button

Google has been placing listen buttons in the Google Search results in various locations, like knowledge panels and local packs. So it comes as no surprise to see them also in the AI Overviews.

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You May Also Need Google Search Refinements

Google Search is testing a new category of search refinements named "you may also need." These refinements show products that may be found in a specific e-commerce store.

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Google Tests Rounded Outlines Around Search Feature Snippets

Google is now testing rounded outlines around some of its search result snippet features. This includes around the snippets in the local pack and also knowledge panels. I do wonder if this is a variation of the snippet background highlights from the other day.

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Google Search Hidden Gems Refinement Box

Recently we saw a hidden gems stores section in the Google Search results, which seemed nothing like the hidden gems algorithm from last year. And now I am seeing another variation of that just named hidden gems, under a stores search refinement.

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Google Search Mentioned In Key Answers Box

Google Search has this new feature named "mentioned in key answers." This shows you which personalities, entities, within Google's knowledge graph, are mentioned in the search results in Google.

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Google's John Mueller Uploads Audio Robots.txt File

John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and listen to him read out his robots.txt rules in his own voice. It is a valid robots.txt file but I suspect zero search engines can understand it.

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Google Highlighting Review Content In Search Result Snippets

Google is highlighting review content within its search results snippets for some queries that ask for reviews. At least, Google is testing this - since I cannot replicate it.

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Confirmed: Google Search Ranking Bug Impacting Large Number Of Results

This morning at 1:48 am ET, Google confirmed a Google Search ranking bug impacting a large number of the Google Search results. Google wrote, "There's an ongoing issue with ranking in Google Search that's affecting a large number of search results. We've identified the root cause and this issue is unrelated to the ongoing core update rollout."

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Google Tests AI Overviews In Incognito Mode (Not Signed In)

Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode, not signed in).

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