For many sites that have customer or client portals, including SaaS companies, the login page is the primary destination for a lot of searchers. It will help your customers bypass your homepage and go right to the login area. The question asked of Google is how do you ensure that login page shows up as a Sitelink in your Google Search results snippet.
from Search Engine Roundtable https://ift.tt/qfI8C0Y
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