Google On Changing Last Modified Date In XML Sitemaps Too Often

If you read the Google docs on XML Sitemaps and look at the lastmod field, Google says "Google reads the lastmod value, but if you misrepresent this value, we will stop reading it." Lily Ray asked John Mueller of Google if changing the lastmod date of a page too often will cause issues.

from Search Engine Roundtable https://ift.tt/3jov6yw