Will Apple Search Take Market Share Away From Google?

Since 2014 we have seen signs that Apple is testing the waters of building its own web crawler and search engine. Yes, this has been going on for more than six years. But now, Apple might be launching something in search, beyond Siri on iOS and Spotlight on MacOS, to the public.

from Search Engine Roundtable https://ift.tt/3mw2iWi