Google: We Can Still Rank A Page After Matching Content Is Removed

Let's say your company name is Google and then after 17 years you decide to change your name to Alphabet - just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can still rank for the word [Google] even if you removed that from your page?

from Search Engine Roundtable https://ift.tt/2KFqoQF