Google: Digital Public Relations Is Not Spammy Link Building

Google's John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. He said on Twitter "I love some of the things I see from digital pr, it's a shame it often gets bucketed with the spammy kind of link building. It's just as critical as tech SEO, probably more so in many cases."

from Search Engine Roundtable https://ift.tt/39eZgSm