Google: Paying Bloggers To Write For Dofollow Backlinks Is Against Our Guidelines

John Mueller of Google was asked the following question, "if I dofollow backlinks due to paying bloggers to write highly relevant review articles or paying for high-quality PR news articles, are they paid links that go against Google's guidelines?" John responded that the short answer is yes, it is against Google's guidelines.

from Search Engine Roundtable https://ift.tt/2Nap75n