Google Can Recognize If A Site Has A Good Reputation On A Specific Topic Area

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what "you're essentially doing is on the one hand for search engines you're kind of building out your reputation of knowledge on that specific topic area."

from Search Engine Roundtable https://ift.tt/2Lw9PHV