Brands Value Domain Authority Because They Mistakenly Think Google Values DA

There was an interesting thread on Twitter about DA, Moz's domain authority metrics. In short, a blogger named ChloÃ<< wanted advice on getting her blog's "domain authority up." John Mueller of Google made a joke that DA is not important and Google doesn't use it but she came back and wrote "it is the most important metric for brands, it's the first thing they ask for, and if it's high enough they ask for your stats."

from Search Engine Roundtable https://ift.tt/3ug2blO