Google: Just Because Your Site Ranks Well Now, Doesn't Mean It Will Rank Well Forever

Just like Saved By The Bell was great for four seasons in 1989, it didn't mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn't mean that since it ranked well or ranks well now, that it will always rank well in the future.

from Search Engine Roundtable https://ift.tt/3hoKOvA